Wednesday, October 29, 2008
Google Canonical Issues and Its Solution
The word “canonical” basically refers to authoritative or standard. The particular url which you target for web marketing purpose and want your visitors to visit is generally a canonical url. When a website is designed and all of its tracking urls is arranged for internet marketing campaign, more than one url may seem right for a particular webpage. The process of the choosing the best url among the available options specifically for the home pages is known as canonicalization in Google. There are certain urls which seem to be same but are technically different. For example
• domain.com/
• www.domain.com
• domain.com/home.asp
• www.domain.com/index.html
In each of these cases the web server may return completely different web content. Therefore one should try to select the url that represents a particular webpage best from an available list for google url canonicalization.
Google Canonical Issues: -
Google canonical issues may cost search engine optimization professionals a huge cost in terms of domain url. It becomes manifold if the domain url is not set up properly. Google does not recognize both the www domain url (www.domain.com) and the non www domain url (domain.com) as the same website and considers them as completely different websites with individual pages which is not the case. When these pages get indexed by google, you may get supplemental result for duplicate content and at last your own link popularity may get severely affected with all these issues.
Solution to Canonical Problems: -
By setting up a permanent 301 redirect within your .htaccess file, you can protect your site from canonical issues as it requires FTP access only and redirects all forms of your domain url to one standard url called a canonical url. The .htaccess file is a text file which is there in your site to store directory and even site specific server information. A permanent 301 redirect within .htaccess file not only informs a search engine browser that the website it is accessing has moved permanently but also redirects that page to the new url.
Small amount of code lines within your .htaccess file located at root can fix the www/non www canonical issues. The only thing you have to do is to include the following code lines in your .htaccess file.
RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
Improve Your Site’s Organic Prominence in SEO through Natural Google Bombing
It is also seen that people get undue advantage of the Google bomb concept and try to cause harm to someone’s site by getting it ranked high for an irrelevant search term. Googlebombs are very rare in common queries as there is no dearth of any relevant results for these terms. The most famous Google bomb was for the phrase “miserable failure” which brought President George W. Bush's bio on whitehouse.gov to the top of organic listings in SERPS for that term.
Google gives importance on the quality, quantity as well as keywords present in the anchor text of a site’s inbound links while showing up them in order of their organic prominence in search result pages. If not done properly then google bombers face the risk of their site being noticed by search engine and getting banned as an offending site which hampers the site’s search ranking.
Dos and Don’ts for Natural Google Bombing:-
• While doing SEO link campaigning, one must avoid using a common anchor text as Google often counts them as artificially created links.
• Choose from a list of different anchor texts relevant to your site keywords in your link building.
• Maintain the link campaigning in such a way which looks more natural.
• If possible use some recognized keyword tools like Google adwords and try to collect as many anchor texts as you can related to your keywords from which you can choose the best one.
However Google’s algorithmic update has started giving negative rankings to sites which are traced to have used google bombing by comparatively better analysis of the link structure of the website. Thus the effect of many Google bombs has minimized to some extent. Again this new algorithm has its own limitation too due to which it can’t trace every Google bomb coming in its way.
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Gone are the days when cheap web design indicates the overall look and feel of the web page combining the images, the colors and graphics present on it. Thus cheap web design service has become the other name of strategic web designing than mere preparation of flashy animations and fancy screens. It lays out an organized cheap web design plan with a user-friendly interface which provides an easy website navigation facility also. Thus cheap website design company helps you to build an aesthetic website that clearly maintains internet web site designing standards and reflects the business goals effectively.
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