Discover the Power of Social Media Marketing in getting more exposure & Traffic to Your Site

What is Social Media Marketing?

Social Media Marketing (SMM) is an internet marketing strategy which seeks to achieve branding and marketing communication goals for your business or website through social media channels. Whether you are selling services/products or just publishing content for ad revenue generation, social media marketing constitutes a cost-effective promotional method that will help your site get maximum traffic.

Necessity of Social Media Marketing:-

Nowadays an increased number of companies are queuing up for social media marketing and trying to evaluate the possibilities of social media as a marketing channel for their business prospects instead of firmly sticking to traditional search engine optimization techniques like link exchanges, search advertising or the purchase of editorial ads and banners on relevant sites.
Reasons for such a sudden change in this online marketing strategy may be ascribed as follows:
• Unlike paid advertising, it helps your site reach to a huge audience base in a spontaneous manner and builds up natural links without any discernible pattern.
• Through strategic social marketing skill social communities can be exploited to get a huge source of web traffic.
• Social media marketing has the ability to create huge number of links free of cost thereby giving you high return in turn of low investment.
• Though social media marketing deals with community-centric optimization methods, it complements and goes well with other advertising campaigns carried out to get targeted traffic to your site.

Value of Social Media Marketing for Your Website: -
Social media marketing is all about the creation of viral content or link bait and effectively promoting and spreading them among targeted audiences through successful social media channels. However developing link baits and getting them popularized on various social media news websites like Digg and StumbleUpon will have multiple SEO benefits for your website which are as follows:
• A large number of natural and permanent links from trusted social media domains develops authority for your site which search engines used to trust most. Thus you can get higher search engine ranking faster for certain competitive keywords provided that you optimize your linkbait and website structure properly.
• Social media news site are just like an interactive platform where you will get a chance to be heard or read, even for a brief moment or for a few hours. The people who find your message appealing enough will visit your site and recommend it to others. Such community supporters count for both primary and secondary traffic for your site. Visitors who land on your site directly from social media websites form your primary traffic part whereas referral traffic from websites which link to and send you visitors is your valuable secondary traffic.

Role of Social Media in Making Money for Your Site:-

Social media marketing is an excellent way to invite people to come into your site to have a look at your products or services on offer. The more community supporters a social media marketing site has, the greater is the chance of spreading your brand awareness. Thus your business can grow only when you campaign for social media sites having a group of regular visitors who will readily act upon your message and help it spread further. In this case your site needs to make an effort itself. As the core group of community supporters goes on recommending the site to others or make purchases themselves, your business will continue expanding and become profitable in everyway.

A solid social media strategy can greatly increase your site’s income potential apart from developing a natural link pattern and better search engine rankings for your site. Hence it is quite important for the success on every level even for established sites as it is a strategic and methodical process meant to establish your influence, reputation and brand within communities of potential customers, readers or supporters.
http://www.phalanxinfotech.com/

Google Canonical Issues and Its Solution

What is Google Canonicalization?

The word “canonical” basically refers to authoritative or standard. The particular url which you target for web marketing purpose and want your visitors to visit is generally a canonical url. When a website is designed and all of its tracking urls is arranged for internet marketing campaign, more than one url may seem right for a particular webpage. The process of the choosing the best url among the available options specifically for the home pages is known as canonicalization in Google. There are certain urls which seem to be same but are technically different. For example

• domain.com/
• www.domain.com
• domain.com/home.asp
• www.domain.com/index.html

In each of these cases the web server may return completely different web content. Therefore one should try to select the url that represents a particular webpage best from an available list for google url canonicalization.

Google Canonical Issues: -

Google canonical issues may cost search engine optimization professionals a huge cost in terms of domain url. It becomes manifold if the domain url is not set up properly. Google does not recognize both the www domain url (www.domain.com) and the non www domain url (domain.com) as the same website and considers them as completely different websites with individual pages which is not the case. When these pages get indexed by google, you may get supplemental result for duplicate content and at last your own link popularity may get severely affected with all these issues.

Solution to Canonical Problems: -

By setting up a permanent 301 redirect within your .htaccess file, you can protect your site from canonical issues as it requires FTP access only and redirects all forms of your domain url to one standard url called a canonical url. The .htaccess file is a text file which is there in your site to store directory and even site specific server information. A permanent 301 redirect within .htaccess file not only informs a search engine browser that the website it is accessing has moved permanently but also redirects that page to the new url.

Small amount of code lines within your .htaccess file located at root can fix the www/non www canonical issues. The only thing you have to do is to include the following code lines in your .htaccess file.
RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]

Improve Your Site’s Organic Prominence in SEO through Natural Google Bombing

Though it is true that there is no shortcut to success but this phrase does not hold good in SEO industry. By following a few black hat search engine optimization techniques one can easily manipulate his site’s ranking in SERP. Google bombing is one such offsite SEO practice which is mainly done to bring a website to the top position of search engines for a particular search term through getting back links from forums, blogs and sites. When a site is linked to other sites using a common phrase, it will naturally come at the top of the result page in Google during a search for this particular phrase as Google has got that unique feature to show up the anchor text used in linking to other sites in SERPS. Thus presence of keywords in the anchor text of so many inbound links to the target site collectively increase its relevancy and influence its ranking in results returned by the Google search engine.

It is also seen that people get undue advantage of the Google bomb concept and try to cause harm to someone’s site by getting it ranked high for an irrelevant search term. Googlebombs are very rare in common queries as there is no dearth of any relevant results for these terms. The most famous Google bomb was for the phrase “miserable failure” which brought President George W. Bush's bio on whitehouse.gov to the top of organic listings in SERPS for that term.

Google gives importance on the quality, quantity as well as keywords present in the anchor text of a site’s inbound links while showing up them in order of their organic prominence in search result pages. If not done properly then google bombers face the risk of their site being noticed by search engine and getting banned as an offending site which hampers the site’s search ranking.

Dos and Don’ts for Natural Google Bombing:-

• While doing SEO link campaigning, one must avoid using a common anchor text as Google often counts them as artificially created links.
• Choose from a list of different anchor texts relevant to your site keywords in your link building.
• Maintain the link campaigning in such a way which looks more natural.
• If possible use some recognized keyword tools like Google adwords and try to collect as many anchor texts as you can related to your keywords from which you can choose the best one.

However Google’s algorithmic update has started giving negative rankings to sites which are traced to have used google bombing by comparatively better analysis of the link structure of the website. Thus the effect of many Google bombs has minimized to some extent. Again this new algorithm has its own limitation too due to which it can’t trace every Google bomb coming in its way.

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Google, Yahoo and MSN have now become the familiar search engine names for visitors searching information on the internet. Their frequent use in searching has made them brands among customers for quality searching. People generally consider the search results that come on the top of these major search engine result pages as the most relevant and quality ones which is not true. However high search engine rank is the sole factor which can play a considerable role in making or breaking your business. Only a properly optimized website can get high search engine ranking. A website with high search engine ranking always draws good traffic which in turn gets converted to potential customers and generates revenue with increased product sales.

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A professional website design company prepared website is crucial to your online business success. It can make lasting impression on visitor’s mind at the first instance itself. In present age providing the best services and products can’t alone bring your business online popularity unless you are able to put up a good professional web design with strong online presence which can give customers a real world experience. Only an experienced website design company can help you prepare affordable and cheap website design which can both meet and satisfy the growing business expectations of today’s competitive business community.

Gone are the days when cheap web design indicates the overall look and feel of the web page combining the images, the colors and graphics present on it. Thus cheap web design service has become the other name of strategic web designing than mere preparation of flashy animations and fancy screens. It lays out an organized cheap web design plan with a user-friendly interface which provides an easy website navigation facility also. Thus cheap website design company helps you to build an aesthetic website that clearly maintains internet web site designing standards and reflects the business goals effectively.

Phalanxinfotech is a cheap web design company India, offering complete web solutions for small to medium scale businesses, corporate and individuals seeking affordable web site design, cheap web hosting, e-commerce website development, website redesigning, website maintenance, web marketing and search engine optimization service at an affordable price. Our highly experienced team of professionals, quality work and on-time delivery has enabled us to give our clients positive return on their investment.

Cheap Web Design India Services on Offer: -

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If you are keen to have a cheap web design with sleek animation and graphics which can improve the brand awareness of your organization, then look no further! Our website design company will not only design a good looking website but also implement important online marketing strategies to enhance its search engine visibility.