What is Google Canonicalization?
The word “canonical” basically refers to authoritative or standard. The particular url which you target for web marketing purpose and want your visitors to visit is generally a canonical url. When a website is designed and all of its tracking urls is arranged for internet marketing campaign, more than one url may seem right for a particular webpage. The process of the choosing the best url among the available options specifically for the home pages is known as canonicalization in Google. There are certain urls which seem to be same but are technically different. For example
• domain.com/
• www.domain.com
• domain.com/home.asp
• www.domain.com/index.html
In each of these cases the web server may return completely different web content. Therefore one should try to select the url that represents a particular webpage best from an available list for google url canonicalization.
Google Canonical Issues: -
Google canonical issues may cost search engine optimization professionals a huge cost in terms of domain url. It becomes manifold if the domain url is not set up properly. Google does not recognize both the www domain url (www.domain.com) and the non www domain url (domain.com) as the same website and considers them as completely different websites with individual pages which is not the case. When these pages get indexed by google, you may get supplemental result for duplicate content and at last your own link popularity may get severely affected with all these issues.
Solution to Canonical Problems: -
By setting up a permanent 301 redirect within your .htaccess file, you can protect your site from canonical issues as it requires FTP access only and redirects all forms of your domain url to one standard url called a canonical url. The .htaccess file is a text file which is there in your site to store directory and even site specific server information. A permanent 301 redirect within .htaccess file not only informs a search engine browser that the website it is accessing has moved permanently but also redirects that page to the new url.
Small amount of code lines within your .htaccess file located at root can fix the www/non www canonical issues. The only thing you have to do is to include the following code lines in your .htaccess file.
RewriteEngine On
RewriteBase /
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]
Wednesday, October 29, 2008
Improve Your Site’s Organic Prominence in SEO through Natural Google Bombing
Though it is true that there is no shortcut to success but this phrase does not hold good in SEO industry. By following a few black hat search engine optimization techniques one can easily manipulate his site’s ranking in SERP. Google bombing is one such offsite SEO practice which is mainly done to bring a website to the top position of search engines for a particular search term through getting back links from forums, blogs and sites. When a site is linked to other sites using a common phrase, it will naturally come at the top of the result page in Google during a search for this particular phrase as Google has got that unique feature to show up the anchor text used in linking to other sites in SERPS. Thus presence of keywords in the anchor text of so many inbound links to the target site collectively increase its relevancy and influence its ranking in results returned by the Google search engine.
It is also seen that people get undue advantage of the Google bomb concept and try to cause harm to someone’s site by getting it ranked high for an irrelevant search term. Googlebombs are very rare in common queries as there is no dearth of any relevant results for these terms. The most famous Google bomb was for the phrase “miserable failure” which brought President George W. Bush's bio on whitehouse.gov to the top of organic listings in SERPS for that term.
Google gives importance on the quality, quantity as well as keywords present in the anchor text of a site’s inbound links while showing up them in order of their organic prominence in search result pages. If not done properly then google bombers face the risk of their site being noticed by search engine and getting banned as an offending site which hampers the site’s search ranking.
Dos and Don’ts for Natural Google Bombing:-
• While doing SEO link campaigning, one must avoid using a common anchor text as Google often counts them as artificially created links.
• Choose from a list of different anchor texts relevant to your site keywords in your link building.
• Maintain the link campaigning in such a way which looks more natural.
• If possible use some recognized keyword tools like Google adwords and try to collect as many anchor texts as you can related to your keywords from which you can choose the best one.
However Google’s algorithmic update has started giving negative rankings to sites which are traced to have used google bombing by comparatively better analysis of the link structure of the website. Thus the effect of many Google bombs has minimized to some extent. Again this new algorithm has its own limitation too due to which it can’t trace every Google bomb coming in its way.
It is also seen that people get undue advantage of the Google bomb concept and try to cause harm to someone’s site by getting it ranked high for an irrelevant search term. Googlebombs are very rare in common queries as there is no dearth of any relevant results for these terms. The most famous Google bomb was for the phrase “miserable failure” which brought President George W. Bush's bio on whitehouse.gov to the top of organic listings in SERPS for that term.
Google gives importance on the quality, quantity as well as keywords present in the anchor text of a site’s inbound links while showing up them in order of their organic prominence in search result pages. If not done properly then google bombers face the risk of their site being noticed by search engine and getting banned as an offending site which hampers the site’s search ranking.
Dos and Don’ts for Natural Google Bombing:-
• While doing SEO link campaigning, one must avoid using a common anchor text as Google often counts them as artificially created links.
• Choose from a list of different anchor texts relevant to your site keywords in your link building.
• Maintain the link campaigning in such a way which looks more natural.
• If possible use some recognized keyword tools like Google adwords and try to collect as many anchor texts as you can related to your keywords from which you can choose the best one.
However Google’s algorithmic update has started giving negative rankings to sites which are traced to have used google bombing by comparatively better analysis of the link structure of the website. Thus the effect of many Google bombs has minimized to some extent. Again this new algorithm has its own limitation too due to which it can’t trace every Google bomb coming in its way.
Affordable SEO Services with Custom Solutions for Your Online Business
Google, Yahoo and MSN have now become the familiar search engine names for visitors searching information on the internet. Their frequent use in searching has made them brands among customers for quality searching. People generally consider the search results that come on the top of these major search engine result pages as the most relevant and quality ones which is not true. However high search engine rank is the sole factor which can play a considerable role in making or breaking your business. Only a properly optimized website can get high search engine ranking. A website with high search engine ranking always draws good traffic which in turn gets converted to potential customers and generates revenue with increased product sales.
Every business needs to build up an efficient & affordable SEO and internet marketing campaign to be successful. Internet Marketing, website optimization & promotion, Keyword research, competition analysis, Search Engine Optimization, directory submission, article posting, blog submission, social network marketing, link building, pay per click constitute essential elements of affordable SEO Services. All these search engine optimization and marketing services increase lead conversions and bring business to the company.
Phalanxinfotech is an affordable SEO services company India, offering full range of SEO services for better search engine placement and ranking. Our objective is to help our customers maximize their business exposure online through our unique affordable SEO services and web design and development services. Our cheap SEO service has helped many across the globe to increase the targeted traffic and place their websites on top position in the natural search engine listings.
Benefits of Affordable SEO Services:
• Improves a website’s online visibility and relevancy in major search engines.
• Increases a website’s market value thereby increasing no of back links it.
• Adapts an effective online marketing strategy to generate targeted traffic to a website.
• Includes variety of affordable SEO packages designed to meet budget of different business group.
If you are looking for a SEO company who can develop, sustain, and establish search engine optimization strategy for your website at reasonable price then come to us! Our affordable SEO services will help your company gain market share by improving its web presence.
Every business needs to build up an efficient & affordable SEO and internet marketing campaign to be successful. Internet Marketing, website optimization & promotion, Keyword research, competition analysis, Search Engine Optimization, directory submission, article posting, blog submission, social network marketing, link building, pay per click constitute essential elements of affordable SEO Services. All these search engine optimization and marketing services increase lead conversions and bring business to the company.
Phalanxinfotech is an affordable SEO services company India, offering full range of SEO services for better search engine placement and ranking. Our objective is to help our customers maximize their business exposure online through our unique affordable SEO services and web design and development services. Our cheap SEO service has helped many across the globe to increase the targeted traffic and place their websites on top position in the natural search engine listings.
Benefits of Affordable SEO Services:
• Improves a website’s online visibility and relevancy in major search engines.
• Increases a website’s market value thereby increasing no of back links it.
• Adapts an effective online marketing strategy to generate targeted traffic to a website.
• Includes variety of affordable SEO packages designed to meet budget of different business group.
If you are looking for a SEO company who can develop, sustain, and establish search engine optimization strategy for your website at reasonable price then come to us! Our affordable SEO services will help your company gain market share by improving its web presence.
Target Visitors with a Cheap Web Design Company India Prepared Website
A professional website design company prepared website is crucial to your online business success. It can make lasting impression on visitor’s mind at the first instance itself. In present age providing the best services and products can’t alone bring your business online popularity unless you are able to put up a good professional web design with strong online presence which can give customers a real world experience. Only an experienced website design company can help you prepare affordable and cheap website design which can both meet and satisfy the growing business expectations of today’s competitive business community.
Gone are the days when cheap web design indicates the overall look and feel of the web page combining the images, the colors and graphics present on it. Thus cheap web design service has become the other name of strategic web designing than mere preparation of flashy animations and fancy screens. It lays out an organized cheap web design plan with a user-friendly interface which provides an easy website navigation facility also. Thus cheap website design company helps you to build an aesthetic website that clearly maintains internet web site designing standards and reflects the business goals effectively.
Phalanxinfotech is a cheap web design company
Cheap Web Design
- Custom website designing
- Static website designing
- Dynamic website designing
- Flash website designing
If you are keen to have a cheap web design with sleek animation and graphics which can improve the brand awareness of your organization, then look no further! Our website design company will not only design a good looking website but also implement important online marketing strategies to enhance its search engine visibility.
Subscribe to:
Posts (Atom)