Though it is true that there is no shortcut to success but this phrase does not hold good in SEO industry. By following a few black hat search engine optimization techniques one can easily manipulate his site’s ranking in SERP. Google bombing is one such offsite SEO practice which is mainly done to bring a website to the top position of search engines for a particular search term through getting back links from forums, blogs and sites. When a site is linked to other sites using a common phrase, it will naturally come at the top of the result page in Google during a search for this particular phrase as Google has got that unique feature to show up the anchor text used in linking to other sites in SERPS. Thus presence of keywords in the anchor text of so many inbound links to the target site collectively increase its relevancy and influence its ranking in results returned by the Google search engine.
It is also seen that people get undue advantage of the Google bomb concept and try to cause harm to someone’s site by getting it ranked high for an irrelevant search term. Googlebombs are very rare in common queries as there is no dearth of any relevant results for these terms. The most famous Google bomb was for the phrase “miserable failure” which brought President George W. Bush's bio on whitehouse.gov to the top of organic listings in SERPS for that term.
Google gives importance on the quality, quantity as well as keywords present in the anchor text of a site’s inbound links while showing up them in order of their organic prominence in search result pages. If not done properly then google bombers face the risk of their site being noticed by search engine and getting banned as an offending site which hampers the site’s search ranking.
Dos and Don’ts for Natural Google Bombing:-
• While doing SEO link campaigning, one must avoid using a common anchor text as Google often counts them as artificially created links.
• Choose from a list of different anchor texts relevant to your site keywords in your link building.
• Maintain the link campaigning in such a way which looks more natural.
• If possible use some recognized keyword tools like Google adwords and try to collect as many anchor texts as you can related to your keywords from which you can choose the best one.
However Google’s algorithmic update has started giving negative rankings to sites which are traced to have used google bombing by comparatively better analysis of the link structure of the website. Thus the effect of many Google bombs has minimized to some extent. Again this new algorithm has its own limitation too due to which it can’t trace every Google bomb coming in its way.
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